CONGRATULATIONS TO THE TEAM OF CYRIL BERNIER, ANTHONY HACHEZ AND DAVID PONTBRIAND FROM HEC MONTREAL!
Génome Québec and the Québec Consortium for Drug Discovery (CQDM) are happy to announce the winners of the “Défi Tweete tes neurones!,” a contest organized to promote the life sciences sector, in particular medical and biopharmaceutical research.
The winning team, which included Anthony Hachez, Cyril Bernier and David Pontbriand, marketing students at École des Hautes études commerciales de Montréal, was awarded a $10,000 cheque for its top-notch promotional campaign entitled, “Parlons-en de vive voix.”
For more information on the winners, visit the WINNERS section.
The life sciences sector is seeking to increase its scope of influence while raising the interest in the youth to consider the challenges faced by the sector, particularly in the area of communications. It is also aiming to increase the next generation's awareness of the sector's professional challenges and potential for defining the medicine of the future.
The “Défi Tweete tes neurones” offered university students (3rd year of a Bachelor's program and more) an opportunity to combine academics and professional experience by taking on the role of an external communications specialist.
The contest was designed to develop a campaign for enhancing and increasing the exposure enjoyed by the life sciences sector, and more specifically that part of the sector dedicated to medical and biopharmaceutical research.
We are happy to present the finalists who have been invited to "pitch" their projects to the jury on August 30th.
| Contact | University | Name of the project |
|---|---|---|
| Cyril Bernier | HEC/Université de Montréal | Personne n'en parle. Nobody's talking about it. |
| Rola Dali | McGill University | ThinkScience |
| Kathy Orchowski | McGill University | Êtes-vous au courant? Do you know? |
| Mélanie Verville | Université Laval | Chercher. Trouver. Vivre. |
The name of the winning team and the finalists will be announced at an event in the Fall.
Requests were considered by a selection committee comprised of members of the life sciences sector (communication vice-presidents working for pharmaceutical companies, biotech companies, research funding organizations, etc.) and renowned communication professionals (journalists, strategic advisors, etc.).
The committee will select up to five teams of finalists from amongst all of the submitted projects (June 13, 2011). These teams will then be asked to make a presentation to the selection committee (August 30, 2011) after which the winning team will be determined.
The selection committee
President of the jury
 |
Isabelle Perras |
Members of the jury
Patrick Beauduin
General Manager of radio, Radio-Canada
Jennifer Robinson
Director, Communications and External Relations, AstraZeneca R&D
Cristina Rabasquinho
Director, Politics, Eastern Region, Merck Frosst Canada Ltd.
Éric Prudh’homme
Vice-president, Strategy and Public affairs / Board of Trade of Metropolitan Montréal
Press releases
Montréal, November 28, 2011 - Communicating Life Sciences to the Public: Winners of “Tweete tes neurones!” challenge pitch in
Consult the Press release (PDF)
Montréal, February 17, 2011 - Isabelle, Perras, Vice-Presidente and General Manager of Optimum, agrees to act as president of the jury for the Défi Tweete tes neurones!
Consult the Press release (PDF)
Montreal, January 21st 2010 – Génome Québec and the Québec consortium for drug discovery (CQDM) announce a competition dedicated to promoting the life sciences sector.
LE DÉFI « TWEETE TES NEURONES »,
A COMPETITION FOR UNIVERSITY STUDENTS...
Consult the Press release (PDF)